Originally posted on Gigaom:
Anyone who has ever hopped on a Los Angeles-area freeway between 3 p.m. and 6 p.m. knows too well what gridlock feels like. Los Angelenos may soon be able to find some solace soon, thanks to a pilot program between Xerox (s xrx) and the Los Angeles County Metropolitan Transportation Authority that uses big data to keep traffic moving for drivers on the I-10 and I-110 freeways who are willing to pay. That program, called ExpressLanes, is just one of many irons Xerox (via its Affiliated Computer Services subsidiary) has in the fire as it tries to use its considerable technology portfolio to understand and improve traffic on U.S. roadways.
Central to most of Xerox’s anti-congestion projects, including ExpressLanes,is the idea of dynamic pricing, which rises with demand in order to maintain some semblance of order. As Natesh Manikoth, Xerox’s chief technology officer for transportation solutions, explained to me, if a…
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