Anyone who has ever hopped on a Los Angeles-area freeway between 3 p.m. and 6 p.m. knows too well what gridlock feels like. Los Angelenos may soon be able to find some solace soon, thanks to a pilot program between Xerox (s xrx) and the Los Angeles County Metropolitan Transportation Authority that uses big data to keep traffic moving for drivers on the I-10 and I-110 freeways who are willing to pay. That program, called ExpressLanes, is just one of many irons Xerox (via its Affiliated Computer Services subsidiary) has in the fire as it tries to use its considerable technology portfolio to understand and improve traffic on U.S. roadways.

Central to most of Xerox’s anti-congestion projects, including ExpressLanes,is the idea of dynamic pricing, which rises with demand in order to maintain some semblance of order. As Natesh Manikoth, Xerox’s chief technology officer for transportation solutions, explained to me, if a…

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About michaelpinto

I am forging my own path while in search of the way. I am obsessed with creating, imagining, and innovating. My goal in life is to create the impossible and make it simple. I am a lover of music, art, meeting new people, conversation, orating, ideas, technology, imagination, and philosophy. My truest passions include trying to explain what the brain thinks and sees, making strangers smile, cooking for friends, and reading classics (Siddhartha by Hesse is my Favorite). I run, ride a motorcycle, snowboard, and skydive. I am a Marketing and Entrepreneurship student at Rutgers Business School.

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